Rethink Studio

Rethink Studio

Client: Joel & Erika Snayd
Designer: Ellie Varicak

Rethink Studio, an interior design studio based in Savannah, sets itself apart from competitors by focusing their designs on the client’s needs and finding the sweet spot between attractive design and a practical environment. The brand identity for Rethink Studio needed to demonstrate this intelligent and balanced approach to design, and also maintain a more refined look to allow the studio’s work to take center stage.

The logo design concept for Rethink Studio is the idea of a 3D structure that from one angle might be an abstract centerpiece found in an interior space, but for a moment lines up to create the Rethink ‘R.’ This concept emphasizes the brand purpose of designing smart and well-balanced spaces, and also breaks out into a simple, yet effective, stroke that symbolizes the defining moment of merging ideas.

The stroke stands alone as a powerful mark that represents balance and the idea of bringing concepts together.