Alta East

Alta East

Client: Wood Partners
Design Agency: Resource Branding & Design
Design Director: Rick Grimsley
Brand Strategists: Ellie Varicak, Liz Northcutt, Jessica Childers
Design Leads: Ellie Varicak, Liz Northcutt

Based on the idea that sometimes the best things are hidden, the Alta East branding turns its tucked-away location into a keen competitive advantage. Inspired by the neighborhood personality of Reynoldstown and the adjacent music venue, Alta East honors the local fabric with a tone and rhythm all its own.

The logo design for Alta East shows snippets of the letterforms ‘A’ and ‘E’ creating a vintage microphone icon, paying homage to the neighboring music venue— a key lifestyle perk of living at Alta East.

To help locate the slightly hidden residence, and also highlight the surrounding neighborhood scenes, we designed a custom map with illustrated neighborhood icons for Alta East to hand out to potential tenants.

Playing into the speakeasy theme, the website for Alta East has a click-to-reveal feature to uncover the driving directions to get to the complex.