Coupes

Coupes Champagne Bar

Client: Balthazar
Creative Director: Aaron Tovi
Brand Strategist: Aaron Tovi, Joseph Szala
Design Lead: Ellie Varicak

GDUSA 2022 Award (Logos + Symbols)

A bar for Champagne. A bar for women. With an abundance of masculine-centric bars, Coupes fills the gap of providing an upscale, comfortable space designed for the female patron. Stocked with a versatile selection of hand-picked wines and champagnes, and elegantly-designed interiors, Coupes is the ideal space for Dallas women to celebrate and unwind. The brand identity for Coupes combines traditional French aesthetic with nods to champagne history and modern Texas culture to communicate the welcoming, joyful experience that women have at Coupes.

The secondary mark for Coupes shows two feminine profiles forming the silhouette of a coupes glass. The wispy strokes double as champagne foam and flowing hair, and connect back to the primary logo. 

Cork-lined menus give a subtle nod to Champagne, and also act as an extra grip for inserts.