Harmonia

Harmonia

Client: Sankranti
Design Agency: Vigor Branding
Creative Director: Aaron Tovi
Brand Strategist: Aaron Tovi
Design Lead: Ellie Varicak

Harmonia serves as John Creek’s destination-worthy cocktail bar, offering equal parts Indo-Mexican, Indo-Chinese, Indian, and Thai small plates. Filling a gap in the surrounding typical American fare, Harmonia is a complete Pan-Asian fusion experience that mixes the upscale feel of a cocktail bar with the energy and playfulness of international cuisine and culture.

The Harmonia ‘H’ blends east and west and is inspired by architectural elements from each region. Ornate and illustrative strokes decorate the left side of the letterform, as it transitions to a more minimal and purely functional shape on the right.

Drink icons and characters are created in the same style as the logo, and become a quilt-like story for Harmonia.

A harmonium, an integral instrument in Indian music and the inspiration behind the restaurant name, becomes a supporting brand element and speaks to the ambience of the space.