Autoplay Can Design

Client: Iron Hill Brewery & Restaurant
Creative Director: Aaron Tovi
Art Director: Melanie Rankin, Ellie Varicak
Design Lead/Illustrator: Ellie Varicak

“Here’s one you can’t overplay. Autoplay is a crisp, tropical tune amped up with loads of American and Australian hops that hit notes of ripe guava, juicy peach, and tart passion fruit. This groove won’t stop.”

Playing off the concept of Autoplay and a beer so good that you’ll want it on an endless loop, the can design for Iron Hill’s tropical IPA introduces the new flavor with a funky music scene, groovy DJ, noodle-y crowd, and a sax blowing bubbles of beer. The overall design keeps with their newly-established grid structure and flat illustration style, but creates a vibrating scene that seems to bend and dance to the hoppy buzz.